The Official Poster Series
Art Basel
x Iconic
Art Basel and Iconic have partnered to bring Official Art Basel Art Fair Posters to a global audience, offering exclusive, museum-quality editions that celebrate the intersection of fine art and cutting-edge innovation.
Through this collaboration, collectors and art enthusiasts can access limited-edition works by renowned artists, available online and at Art Basel Shops worldwide.
This partnership reflects a shared commitment to elevating contemporary art, making exceptional works more accessible while upholding the highest standards of craftsmanship and authenticity.
Upcoming Release
Art Basel Hong Kong 2025
Artist: DeeKay Kwon
Title: Hwatu Harmony
Release Size: 357 hand-signed prints
The upcoming Art Basel Hong Kong release features an exclusive Official Art Basel Art Fair Poster by DeeKay Kwon, a celebrated digital artist and animator known for his vibrant, hand-drawn animations that blend storytelling with motion.
Produced in collaboration with Iconic Moments, these limited-edition, museum-quality prints incorporate NFC technology, enabling collectors to access authentication records and exclusive digital content. Seamlessly merging fine art and innovation, this release marks a significant milestone in the evolution of collectible art and digital culture.
DeeKay Kwon, Hwatu Harmony, 2025. Limited Edition
DeeKay Kwon, Hwatu Harmony, 2025. Collector’s Edition
About DeeKay Kwon
DeeKay Kwon is a celebrated animator and digital artist recognized for his distinctive style, seamlessly blending minimalism with fluid, dynamic movement.
With over a decade of experience as a motion designer at industry giants like Google and Apple, DeeKay transitioned to a full-time art career, dedicating himself to creating digital narratives that resonate universally. His philosophy, "Art is for everyone," is evident in his work, which aims to evoke positive emotions and connect with audiences across all age groups.
DeeKay's animations are renowned for their meticulous attention to detail and vibrant storytelling, making him a prominent figure in both the digital and traditional art communities. Notably, his piece "Life and Death" garnered significant acclaim, selling for $1,000,000 in April 2022.
Previous Releases
Art Basel Miami Beach 2024
Artist: Tyler Hobbs
Release Size: 400 hand-signed prints
Title: 64 Bits of Sunlight
The inagural poster release for Art Basel Miami featured the iconic algorithmic art of Tyler Hobbs. This bespoke release features 400 hand-signed prints, with each piece featuring a different output from Hobbs’s latest generative release “64 Bits of Sunlight”
Each print came with a certificate of authenticity, featuring an NFC chip embedded under Hobb’s signature, unlocking exclusive access for collectors, giving them VIP access to the Art Basel Hong Kong 2025 Official print.
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About
The Art Basel Official Poster Series
Art Basel and Iconic have partnered to release official Art Basel fair posters, collaborating with some of the most renowned and innovative digital artists of our time.
These exclusive, museum-quality editions celebrate the intersection of fine art and technology, offering collectors a unique opportunity to own a piece of Art Basel history. Each release is carefully curated, highlighting the distinct vision of each artist while embodying the spirit of Art Basel’s global influence on contemporary art.
Digital + Physical Editions
Art Basel prints incorporate NFC (Near Field Communication) chips, seamlessly bridging the physical and digital art worlds.
Each print is embedded with a unique, encrypted chip that allows collectors to tap their device and access exclusive digital content, access to future releases, provenance details, and authentication records.
This technology enhances the collector experience by providing deeper engagement with the artwork while ensuring transparency and security in ownership.
About
Art Basel
Founded by gallerists in 1970, Art Basel is the leading global platform connecting collectors, galleries, and artists.
Art Basel's fairs in Basel, Hong Kong, Paris, and Miami Beach, as well as its Online Viewing Rooms, are a driving force in supporting galleries as they nurture the careers of artists. Art Basel’s publication The Art Market , co-published with their Lead Partner UBS, is a commitment to increasing the transparency of the art market. Art Basel's Initiatives strive to create unique artist-led experiences and strengthen local art scenes.
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Art Basel - Hong Kong
March 28-30, 2025
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Art Basel - Basel
June 19 – 22, 2025
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Art Basel - Paris
October 24 - 26, 2025
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Art Basel - Miami Beach
December 5 – 7, 2025
About Iconic
At the core of Iconic’s mission is the integration of traditional art institutions and emerging digital networks.
Founded in 2015, Iconic is a global pioneer in expanding the reach of cultural institutions and the arts. Iconic partners with museums, digital artists, and brands to produce incredible digital and physical art for cultural collectors around the world.
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