NFTs, The Metaverse, and Museums: How Cultural Institutions Can Find New Ways Into Storytelling And Revenue

Over the past year, NFTs and the metaverse have sparked conversations and projects within the cultural sector as museums sought ways to engage with the digital medium. Some have minted and sold NFTs to fundraise and reach new audiences, others have staged NFT-centered exhibitions, and a few have taken steps into the metaverse. But uncertainty and hesitation still surrounds the digital phenomenon. Where do museums fit into the NFT field? How can they get involved in the space and marketplace? And what can the metaverse do for brick-and-mortar institutions?